My life rests on two strong foundations: my two young daughters and my entrepreneurship. These areas, despite their different nature, share important common values – playfulness, growth, and responsibility. I am a present father and have the privilege of combining family life with my entrepreneurial passion, which gives me a balanced and meaningful existence.

Already at the age of 13, I realized that my focus was on business and how my drive could be turned into entrepreneurship. The curiosity and creativity that have followed me since then have led to me owning and running Billboards today, a company with enormous growth potential. My ambition is to make digital out-of-home advertising (DOOH) as accessible and simple as Uber.com is for taxi customers and Booking.com is for hotel guests.

By combining high creativity with strategic planning and financial responsibility, I have identified a business opportunity that can be transformed into a profitable and scalable company. Through innovation, refining the business model, and using resources efficiently, with carefully considered decisions, I strive to create real value for both customers and the company.

At the same time, I am driven by joy and humor – a philosophy that runs through the entire Billboards. I am convinced that success is built through a positive company culture, where we have fun and grow together, both as individuals and as a business.

Nikk Mattsson
Founder, Billboards
nikk@billboards.co